A-Z Automotive SEO Campaigns

Our SEO strategy changes year to year based on the priority levels of various ranking factors. We keep our pulse daily on exactly what it is that determines rank and traffic within the automotive industry and align our tactics with what the data and trends are dictating.

Many strategies come and go, but there is a core that never changes and is constantly becoming more and more important. The combination of all that we do adds up to making sure that every ranking signal is touched upon and managed. From a search engine's perspective, you look like a top-tier site that actively manages its metadata, content, security, user experience, and code-base. This adds up to Google thinking you are a much more high-quality and relevant experience than your competitors, therefore ranking you above them.

Our strategy and plans consist of three primary areas of work. These are Google My Business, on-site technical SEO, and content strategy to build new rank and domain expertise.

Google My Business:
GMB is the home base of all localized search results. Anything that has to do with a geolocated business or a service area, GMB is the dominant ranking factor. The vast majority of dealerships and service centers fall into this category. Even if they don’t, there is usually a heavy bias in their sales within driving range of their dealership. Google is actively taking over entire industries and business models by simply integrating those features into GMB. This will happen within the next year for automotive aggregator sites, and we are in constant communication with Google about their insider agency programs and features to make sure our clients get only the latest and greatest to stay ahead of the curve.

On-Site Technical SEO:
There are dozens of factors regarding wording, website architecture, hosting, metadata, and design that Google looks at to determine “site quality,” “mobile friendliness,” and “user experience.” We tune the site top to bottom to be hyper-optimized for these metrics. The quality and relevance scores of a website heavily influence its ability to rank; neglecting this is a guarantee of never ranking for high-traffic competitive keywords like “buy {brand name} {model name}.” We comprehensively manage your JSON schema and metadata served with every single page to ensure we force-feed search engines exactly the most valuable keywords per page that we want to be relevant for.

Content Strategy:
Quality, up-to-date, and relevant content is what search engines demand for page 1 results. We target our content and write in a heavily SEO-optimized and researched way so that your domain builds authority and rank for the topics/keywords we target. We write targeted blog articles or content pages for your site to let search engines know you are active and relevant.

The first step is perfecting the bedrock of the site so that it is as optimized from a technical and metadata standpoint as it can be. The second is to create high-authority SEO text copy as blogs or pages to assist in ranking for high-value and high-buyer intent keywords.