Fully Managed Google Adwords Campaign

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. You are able to bid on placements on a keyword-by-keyword basis in open auctions. What you pay per keyword depends on relevancy, ad quality, search volume, and competitors' bids. Results usually show up as ad spots in Google search.

With our decades of automotive marketing experience, we know exactly how to seek out your audience and get the highest ROI on your ad spend via Google PPC. The highest converting campaigns are those that are hyper-specific to exactly what the user is looking for. Our ad groups are as specific as it gets... the make/model/year of the vehicle a consumer is searching for.

Beware: Almost all PPC agencies just hook you into some automated platform that burns your budget to slowly optimize ad spend based on keywords that get clicks. This learning process is fundamentally flawed and results in simplistic campaigns with high costs per click/lead. You cannot automate expertise.

Why choose All Auto Network? We use our decades of in-house expertise and team of Google Adwords professionals to deeply customize our campaigns to exactly what your dealership needs.

Types of campaigns we offer: We usually allocate your budget to multiple variations of these at any one time, based on what our research indicates would have the best ROI for your situation.

• Regularly adjusted campaigns specific to the makes/models on your lot: This is our bread and butter and is a clean and predictable source of highly interested and relevant leads.
• Competitor conquest campaigns: Geofence your competitors' dealerships and service centers so that you show up with competitive offers while they are in your competitor’s waiting room.
• Re-targeting: Anyone that hits your website is followed for days to months in the future across search or sidebar ads. This makes sure that you are always top of mind for that moment when they are ready to make a final consideration and buy. Retargeting is usually the highest converting campaign style we run.
• Brand name protection campaigns: Ensure that competitors don’t show up when customers search for your name.
• New vehicle release campaigns.
• Localized service center campaigns.
• Retargeting of service center customer list for loyalty retention.

You will receive:

• A dedicated account manager, available to consult as needed.
• Optimized dynamically adjusted budget allocation across campaigns based on your inventory or marketing goals.
• Weekly comprehensive analytics and campaign performance reporting, bonus SEO reports included as well.
• Fully tracked interactions across your site.
• Use our AAN lead reporting system and features, or we can feed out leads into your system.
• As needed analysis calls with our marketing team to ensure success.
• Landing page and lead form optimization.
• Full compliance with corporate brand guidelines.

 

Costs:

Setup: $499 one time fee

Monthly: $399/m + 15% of ad spend

Ad Spend: Variable based on goals and needs