Trust is the cornerstone of successful business-customer relationships, particularly today with so much transparent product and review information available online. Consumers are more informed and discerning, relying heavily on reviews, testimonials, and social media interactions to make purchasing decisions. Recognizing this shift, Widewail on HeyAuto Business Suite is set to empower dealerships with advanced review management technology and services.
Reviews have become a crucial component of the customer decision-making process. According to Moz, reviews are the second most important factor in local SEO rankings, even more important than the searcher’s proximity to your dealership. With the right reviews, you’ll show up where prospects are looking. Widewail excels in generating and responding to reviews with its comprehensive Trust Marketing Platform, which includes tools for automated review generation, review response managed services, and social media engagement services.
Invite: Automated Review Generation
Engage: People-Powered Review Response Managed Services
Invite Video: Video Testimonial Generation
Engage Plus: Social Media Engagement Managed Services
These tools collectively ensure dealerships can capture, distribute, and manage customer feedback effectively, enhancing their online presence and trustworthiness.
Widewail's Invite software is designed to streamline the review generation process. By automating review requests through SMS and email, Invite ensures a high response rate, with SMS boasting a 98% open rate. Reach your customers where they are paying attention - SMS. The system is integrated with The Campaign Registry to bypass spam filters, maintaining high deliverability rates for clients.
How It Works:
Automated Sequences: Triggers review requests automatically based on predefined events, such as a new sale or service completion.
Optimized for Mobile: Simplifies the review submission process, requiring only three clicks from the customer.
Department-Specific Reviews: Directs reviews to the appropriate department's Google Business Profile (GBP), sales or service, enhancing the relevance of reviews and improving local SEO.
Responding to reviews promptly and professionally is critical in building trust and improving SEO. Widewail’s Engage service ensures that every review is addressed within two hours. This rapid response not only demonstrates excellent customer service but also helps to lessen the impact of negative reviews by getting the business involved promptly.
Key Features:
SEO Optimization: Crafting responses that include relevant keywords to boost search rankings..
Negative Review Management: Collaborating with the dealership to draft appropriate responses to negative reviews
Mobile Notifications: Keeping the dealership teams informed of new reviews and suggested responses to negative reviews by the Widewail team
In addition to text reviews, video testimonials offer a powerful way to build credibility. Widewail's Invite Video leverages the same principles as its review generation software but applies them to video content. Customers are prompted to share their experiences on video, which can be used in marketing campaigns.
Benefits:
Easy Consent Management: Ensures all video submissions come with marketing consent, simplifying compliance.
Centralized Dashboard: Allows dealerships to manage download and repurpose video testimonials easily.
In today's social media-driven world, maintaining an active and positive presence on platforms like Facebook and Instagram is crucial. Widewail's Engage Plus service manages social media interactions, responds to comments, and moderates user-generated content, ensuring the dealership’s online reputation remains stellar.
Core Functions:
Comment Moderation: Handles responses to user posts and comments, including negative interactions.
Google Business Profile Q&A Management: Monitors and manages questions and answers on the dealership's GBP, ensuring that potential customers receive accurate and timely information.
The HeyAuto Business Suite platform enhances efficiency and connectivity for dealers and vendors. By having Widewail’s comprehensive review and engagement tools available on HeyAuto Business Suite, dealerships gain a powerful suite of solutions to manage their online reputation and customer interactions effectively.
Widewail’s robust Trust Marketing Platform, now available on HeyAuto’s Business Suite, equips dealerships with the tools they need to manage digital review content efficiently. From generating authentic reviews to managing social media interactions, Widewail ensures dealerships can build and maintain customer trust, enhancing their online presence and driving sales. This addition underscores HeyAuto’s commitment to providing effective solutions that empower automotive businesses to achieve greater success.
For more information on how Widewail can transform your dealership’s customer engagement strategy, visit HeyAuto Business Suite and explore the comprehensive features designed to elevate your business.
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